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The Business of Brand.

Brand Definition is a creative communications agency at the nexus of technology, business and digital living. We are hyper-focused on driving awareness and growth for technology brands.

Sharp. Focused.
Crazy Creative.

We are agile, independent and entrepreneurial with a culture geared to understanding our clients’ needs and resources and then engineering programs rooted in market reality that give shape to what’s possible!

We’re All About You.

Our approach since day one at Brand Definition is to give meaningful shape to our client’s unique strengths via creative, strategic, cost-efficient use of communications to make an impact .

We Move Markets.

Brand Definition operates in four discreet, adjacent markets that reflect the linear journey from personal technology to networked technologies for enterprise, commercial and residential applications. There is also strong transfer of knowledge, relationships and media across these adjacent markets.

Lifestyle
Technologies

Lifestyle
Technologies

These are the technology brands of modern, connected lifestyles where accessing and enjoying content is personalized, social and ever-changing!

AV & IT
Technologies

AV & IT
Technologies

These technology brands make professional-grade productions and communications easier, more attainable and more engaging.

Access Control &
Security Technologies

Access Control &
Security Technologies

This is where brands protect people and places but also respect our preference to live naturally in normalized environments. Technology in this space needs to be secure but liberating, too.

Technologies for the
Built Environment

Technologies for the
Built Environment

Here, the technology brands we work with advance comfort, sustainability, security and accessibility of commercial and residential spaces.

Get Reel in 2023

Our 2023 demo reel is a captivating visual experience that captures the essence of Brand Definition in under 2 minutes.

Let’s Do Great
Things Together.

Get in Touch