Daniel O’Connell founded Brand Definition to break new ground in branding and marketing services. In doing so, he compiled a team of proven leaders from various points in his extensive career in agency leadership in New York City.
Daniel O’Connell is a graduate from Waterford Institute Of Technology. He began his marketing career as an account coordinator in 1995 and has since held various senior and ownership roles. In this time, Daniel led a host of successful programs for established brands like Harman, Hitachi, AMD, Mitsubishi, Enterprise Ireland and XpanD. He also has extensive experience with start-ups in IT, Telecommunications, CE, CI and consumer goods. Daniel’s expertise includes strategic planning, branding services, media placement and crisis management.