Daniel O’Connell

Managing director

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Daniel O’Connell

Daniel O’Connell

Managing director

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“Clients look for strong plans, tactile results and transparent accounting. They're less interested in WIP and esoteric programs that have minimal impact on their brand, their business or their bottom line. Like with any investment, you should have a clear handle on the scale of the investment and the scale of the return. Our firm is unique in that we'll commit to those numbers up front and we'll back up the commitment with structured plans and quantitative results!”

Daniel O’Connell founded Brand Definition to break new ground in branding and marketing services. In doing so, he compiled a team of proven leaders from various points in his extensive career in agency leadership in New York City.

Daniel O’Connell is a graduate from Waterford Institute Of Technology. He began his marketing career as an account coordinator in 1995 and has since held various senior and ownership roles. In this time, Daniel led a host of successful programs for established brands like Harman, Hitachi, AMD, Mitsubishi, Enterprise Ireland and XpanD. He also has extensive experience with start-ups in IT, Telecommunications, CE, CI and consumer goods. Daniel’s expertise includes strategic planning, branding services, media placement and crisis management.