Terry Shea

Account Director

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Terry Shea

Terry Shea

Account Director

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“The marketing communications field has changed radically in recent years, but what hasn’t changed is that an effective program has to begin with a clear objective and a solid understanding of who it is you want to reach. Only then can decisions be made about the strategies, tools and tactics that will best achieve the desired results. At Brand Definition, we work closely with clients to ensure that goals are agreed upon, then carefully craft programs that deliver results in an efficient and measureable way”

Terry Shea brings 25 years of public relations experience to Brand Definition, including work with some of the most powerful brands in consumer electronics and other industries on both the agency and corporate sides.

Terry began his career as an editor and freelance writer in the tech field before entering public relations. As a communications professional, he has developed and managed programs for Sony, Canon, JVC, Nintendo and Toyota, among others, working at agencies both large and small on consumer, business-to-business and social media campaigns.

Terry holds a Bachelor of Science degree in Journalism from the S.I. Newhouse School of Public Communications at Syracuse University.