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Takes Shape

Give Shape to Bright Ambition.

Equal part fantasists and pragmatists, we think big and develop inventive ways to make ideas actionable. The dynamism of these opposing forces generates a positive energy that shapes our culture and drives our work.

Content : Comms : Creative from a Proven Team.

Brand Definition has strong experience performing at the highest level with exceptional Content, Comms and Creative programs for global technology brands.

Where Edge Takes Shape.

Edge is key to brand differentiation. Sustaining that edge is what enables our clients to succeed. Brand Definition is where edge is defined and projected — where it takes shape!

The Company we Keep.

Strategically Informed. Creatively Driven.

Brand Definition operates in four adjacent technology markets where our strategic depth is a competitive advantage to our clients. That depth manifests in strategies, writing, creative and production work.

Lifestyle
Technologies

These are the technology brands of modern, connected lifestyles where accessing and enjoying content is personalized, social and ever-changing!

AV & IT
Technologies

These technology brands make professional-grade productions and communications easier, more attainable and more engaging.

Access Control &
Security Technologies

This is where brands protect people and places but also respect our preference to live naturally in normalized environments. Technology in this space needs to be secure but liberating, too.

Technologies for the
Built Environment

Here, the technology brands we work with advance comfort, sustainability, security and accessibility of commercial and residential spaces.

It Got Reel Back in 2010.

We have been writing, shooting and producing award-winning video content for over fifteen years, including advertising creative, short format documentaries, case studies, animated shorts, product unboxings, training videos and much, much more.