Invention

By Daniel O'Connell

I love that we talk of the Mother of invention. It’s not the father, the godfather, brother or uncle. Mother is the perfect metaphor for the persona best equipped to provide an environment for a bright idea to grow into something real.

There are so many brilliant women in our lives inventing ways to do things better just as there are many brilliant inventors from Marie Curie to Stephanie Kwolek to Grace Hopper.

This International Women’s Day at Brand Definition we’re each celebrating the women in our lives — Mothers of Invention and the sisters, wives, aunts, cousins, friends, daughters and colleagues who’ll lead the global workforce as engineers, doctors, scientists, business leaders, lawyers, teachers, senior counsels, public servants and more!

TBT: St. Patrick’s Day

St. Patrick’s Day used to be a huge activation for our team on the Enterprise Ireland business.

We'd start messaging work in October and finish up the six-month cycle with vast content libraries to be syndicated over the months ahead, completely spent but immensely satisfied.

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Throwback Thursday

“Brilliant idea, John! Now who is the one who has to make that happen?”

Our team worked for two years finding the 44 artists, explaining our goal, issuing the keys and having them send back the signed keys so the keyboard could be reassembled.

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Analytics & Attribution

The lines of communication between brand and audience have never been more important.

It started with circulation and reach, then impressions, engagement, conversion and now attribution. It is changing how we market, message, hire and the media we use and consume.

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Throwback Thursday

The 103rd AES convention was held in NYC 1997.

JBL Professional had Julian Lennon perform at the relocated China Club on 47th Street. With AES back in NYC next month these photos from that night are a fun TBT!

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