Thoughtfulness. Some people get it and it makes them better.
When we think sincerely about people and situations we develop empathy, build trust, gain insights and communicate innately.
Thoughtfulness can never be coded into AI. It can’t easily be communicated in an emoji or shared virally. It’s what makes us, our relationships, our communities and cultures.
Thoughtfulness is also centrally important to strategy. We act smarter when we’ve taken time to think. As 2016 winds down and the New Year approaches, better thoughtfulness will be a goal at Brand Definition. And we hope it will make us better.
