I love this race from John Treacy. Multiple failed assaults on the lead but never gives up, then makes it count at the critical time.
I love this race from John Treacy. Multiple failed assaults on the lead but never gives up, then makes it count at the critical time.
St. Patrick’s Day used to be a huge activation for our team on the Enterprise Ireland business.
We'd start messaging work in October and finish up the six-month cycle with vast content libraries to be syndicated over the months ahead, completely spent but immensely satisfied.
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“Brilliant idea, John! Now who is the one who has to make that happen?”
Our team worked for two years finding the 44 artists, explaining our goal, issuing the keys and having them send back the signed keys so the keyboard could be reassembled.
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The lines of communication between brand and audience have never been more important.
It started with circulation and reach, then impressions, engagement, conversion and now attribution. It is changing how we market, message, hire and the media we use and consume.
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The 103rd AES convention was held in NYC 1997.
JBL Professional had Julian Lennon perform at the relocated China Club on 47th Street. With AES back in NYC next month these photos from that night are a fun TBT!
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