Video can sell, train, heal, and inform. It can direct, teach, protect and unite. Video offers the nearest thing to face-to-face human interaction, but it’s also repeatable, sharable, economical and can be translated and versioned.
But even with all these benefits — it’s got to get better.
Audience expectations are on the rise as professional-grade production technologies become better, less expensive and easier to use.
I am extremely encouraged by and proud of the transformative work of our client NewTek on its revolutionary Network Device Interface or NDI(TM). At last, the era of software-driven IP-based video production is upon us. NDI-based tools are powerful, usable, affordable and speak natively with thousands of third-party NDI devices from hundreds of NDI partners! For producers it means they can utilize the power of their existing Ethernet networks to create video in ways that weren’t possible before.
This is such a critical and positive point in the democratization of professional-grade video. The content and platforms that will power the networks, systems and displays of the future will be on display at InfoComm 2017 — and NewTek is at the forefront of driving change.
